Technically speaking, it is most definitely a way for companies to take advantage of designers by not paying them for their time unless they deem them worthy of the pay. However, in a down economy setup, it is also a way for designers who might be a little down on their luck (i.e. me) to get some work and money that may have otherwise been just out of their reach. Not only is this a way to keep yourself active and working, but to build your portfolio as well.
But, what do you think? evil corporate idea? or fun new way to create design?

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